Neil’s essays on the latest developments in the technology industry provide a fresh and unique perspective on how to make sense of the world. More than 150 essays have been published to date. Search essay topics and summaries using the search field below. The most recent 30 essays are then shown. Scroll further to see the full archive. An Inside Orchard membership is required to read Neil’s essays and receive new essays directly in your inbox.
Full Archive
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January 2025
- Jan 18, 2025 Meta Excels at Copying, but at What Cost? Jan 18, 2025
- Jan 11, 2025 Big Tech Got Its Pivot in 2024 Jan 11, 2025
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December 2024
- Dec 23, 2024 Bitcoin Is a Middle Finger to the Establishment Dec 23, 2024
- Dec 7, 2024 Elon Musk’s Influence Was Misjudged Dec 7, 2024
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November 2024
- Nov 23, 2024 Why Apple Is Tripling Down on the Mac Nov 23, 2024
- Nov 9, 2024 Big Tech Should Embrace Trump’s Pro-America Platform Nov 9, 2024
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October 2024
- Oct 29, 2024 Video Podcasts Are Having a Moment Oct 29, 2024
- Oct 20, 2024 Something Has Changed With the Tesla Community Oct 20, 2024
- Oct 15, 2024 Passive Investing’s Impact on Big Tech Is Being Underestimated Oct 15, 2024
- Oct 2, 2024 Apple vs. Meta Is the New iOS vs. Android Oct 2, 2024
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September 2024
- Sep 21, 2024 Amazon’s CEO Is Getting Skewered Sep 21, 2024
- Sep 17, 2024 Consensus Is Still Underestimating Wearables Sep 17, 2024
- Sep 7, 2024 Founder Mode Is Actually Design Mode Sep 7, 2024
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August 2024
- Aug 31, 2024 Our Memories Are Under Attack Aug 31, 2024
- Aug 25, 2024 How Google Lost Its Antitrust Case to the U.S. Aug 25, 2024
- Aug 11, 2024 Something Is Wrong With Amazon Aug 11, 2024
- Aug 1, 2024 Big Tech Should Be Spending Big on AI Aug 1, 2024
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July 2024
- Jul 24, 2024 Magic Leap’s Last Leap Jul 24, 2024
- Jul 9, 2024 Nike’s Complacency Jul 9, 2024
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June 2024
- Jun 29, 2024 Big Tech Is Winning Over Wall Street Jun 29, 2024
- Jun 20, 2024 The NBA’s Spectacular Win Jun 20, 2024
- Jun 9, 2024 The Windows Brigade’s Last Stand Jun 9, 2024
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May 2024
- May 31, 2024 The Paid Video Renaissance Is Maturing May 31, 2024
- May 20, 2024 AI Event Optics Tell a Story May 20, 2024
- May 13, 2024 AI Fears May 13, 2024
- May 6, 2024 Peloton’s Fix-It CEO Quits May 6, 2024
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April 2024
- Apr 29, 2024 The Battle for Our Meals Apr 29, 2024
- Apr 22, 2024 Holes Begin to Appear in AI Hype Apr 22, 2024
- Apr 8, 2024 Spotify Is Being Pulled in Different Directions Apr 8, 2024
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March 2024
- Mar 30, 2024 Sonos Moving Into Headphones Is Intriguing Mar 30, 2024
- Mar 23, 2024 The U.S. Government’s Weak Hand Against Big Tech Antitrust Mar 23, 2024
- Mar 16, 2024 The TikTok Bill’s Uncomfortable Truth Mar 16, 2024
- Mar 9, 2024 The Big Tech Rotation of 2024 Mar 9, 2024
- Mar 2, 2024 AI Mania Is in Full Swing Mar 2, 2024
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February 2024
- Feb 17, 2024 The Joe Rogan Experiment Feb 17, 2024
- Feb 10, 2024 Disney’s Problem Feb 10, 2024
- Feb 2, 2024 Meta’s VR Predicament Feb 2, 2024
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January 2024
- Jan 26, 2024 Why the Media Is in So Much Trouble Jan 26, 2024
- Jan 19, 2024 It’s Time for Google to Make the Hardware Call Jan 19, 2024
- Jan 12, 2024 The Rabbit r1 Unveiling Jan 12, 2024
- Jan 5, 2024 Tech Questions for 2024 Jan 5, 2024
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December 2023
- Dec 22, 2023 2023 Was a Year of Characters Dec 22, 2023
- Dec 15, 2023 The Good and Bad of X Dec 15, 2023
- Dec 8, 2023 Spotify’s Ongoing Search for Profitability Dec 8, 2023
- Dec 1, 2023 Sam Altman Mania Dec 1, 2023
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November 2023
- Nov 17, 2023 The Next TikTokification Phase Is Here Nov 17, 2023
- Nov 10, 2023 Humane’s Unimaginative Pin Nov 10, 2023
- Nov 3, 2023 Airbnb’s Promise Nov 3, 2023
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October 2023
- Oct 27, 2023 Autonomy Is the Missing EV Piece Oct 27, 2023
- Oct 19, 2023 Why Tech Feels Tired Oct 19, 2023
- Oct 13, 2023 Big Tech’s Hardware Paralysis Oct 13, 2023
- Oct 6, 2023 Google Pixel’s Photo Editing Features Point to a Scary Future Oct 6, 2023
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September 2023
- Sep 29, 2023 The FTC’s Uphill Battle Against Amazon Sep 29, 2023
- Sep 22, 2023 Detroit’s Conundrum Sep 22, 2023
- Sep 14, 2023 Signs of More EV Trouble Appear Sep 14, 2023
- Sep 7, 2023 Disney Needs a New Imaginer Sep 7, 2023
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August 2023
- Aug 31, 2023 Instacart’s Sales Pitch Aug 31, 2023
- Aug 24, 2023 Higher Video Streaming Pricing Is a Good Thing Aug 24, 2023
- Aug 10, 2023 ESPN Realism Aug 10, 2023
- Aug 3, 2023 The Uncomfortable Truth With Big Tech’s Expense Bloat Aug 3, 2023
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July 2023
- Jul 27, 2023 Musk’s X Rebranding Is On Brand Jul 27, 2023
- Jul 20, 2023 Hollywood Nostalgia Jul 20, 2023
- Jul 6, 2023 The Text Social Wars Will Be Overrated Jul 6, 2023
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June 2023
- Jun 29, 2023 The Reddit / Apollo Fiasco Jun 29, 2023
- Jun 22, 2023 TikTok vs. Pixar Jun 22, 2023
- Jun 15, 2023 Smartphones Are Black Holes Jun 15, 2023
- Jun 8, 2023 The Spatial Battle for Our Home Jun 8, 2023
- Jun 1, 2023 NVIDIA Is a Chameleon Jun 1, 2023
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May 2023
- May 25, 2023 Disney vs. Florida May 25, 2023
- May 18, 2023 Goodbye Vice Media May 18, 2023
- May 11, 2023 Musk’s “Unregretted User Minutes” Makes Sense May 11, 2023
- May 3, 2023 MLB’s Pitch Clock Is a Warning Sign May 3, 2023
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April 2023
- Apr 26, 2023 Tucker, Don, and Nate Apr 26, 2023
- Apr 19, 2023 A Fintech Bulldozer Apr 19, 2023
- Apr 5, 2023 GM’s Predictable, Yet Bad, Move Apr 5, 2023
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March 2023
- Mar 29, 2023 The Art of the Turnaround Mar 29, 2023
- Mar 22, 2023 A Gadget Recession Mar 22, 2023
- Mar 15, 2023 Silicon Valley Bank Isn’t the Canary in the Tech Coal Mine Mar 15, 2023
- Mar 8, 2023 Rivian Is Early Mar 8, 2023
- Mar 1, 2023 The Future of Search Mar 1, 2023
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February 2023
- Feb 15, 2023 Movie Theater Shenanigans Continue Feb 15, 2023
- Feb 8, 2023 Mark Zuckerberg’s Bet Feb 8, 2023
- Feb 1, 2023 The EV Price War Has Arrived Feb 1, 2023
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January 2023
- Jan 24, 2023 Don’t Overthink Big Tech Layoffs Jan 24, 2023
- Jan 17, 2023 Throwing Cold Water on ChatGPT Jan 17, 2023
- Jan 10, 2023 CES Lost Its Meaning Jan 10, 2023
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December 2022
- Dec 20, 2022 Elon Musk Isn’t Twitter’s Problem Dec 20, 2022
- Dec 13, 2022 Bob Iger’s Mandate at Disney Dec 13, 2022
- Dec 6, 2022 FTX and Crypto’s Buzz Drain Dec 6, 2022
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November 2022
- Nov 22, 2022 Valuing Meta Nov 22, 2022
- Nov 15, 2022 The Year of Paid Video Streaming Price Hikes Nov 15, 2022
- Nov 8, 2022 Elon’s Twitter Nov 8, 2022
- Nov 1, 2022 Wall Street Was Caught Sleeping on Digital Advertising Nov 1, 2022
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October 2022
- Oct 25, 2022 Snap Is a Feature, Not a Company Oct 25, 2022
- Oct 18, 2022 Google’s Hardware Bet Isn’t Working Oct 18, 2022
- Oct 4, 2022 Google’s Strategy for Coexisting With TikTok Oct 4, 2022
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September 2022
- Sep 27, 2022 Selling the Disney Experience Sep 27, 2022
- Sep 20, 2022 Peloton’s Ride Is Ending Sep 20, 2022
- Sep 13, 2022 A Live Sports Saga Sep 13, 2022
- Sep 6, 2022 Waiting for Mixed Reality Sep 6, 2022
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August 2022
- Aug 30, 2022 Roku’s Bad Bet Aug 30, 2022
- Aug 16, 2022 Scooter Mania Fizzles Aug 16, 2022
- Aug 9, 2022 Amazon’s iRobot Deal Isn’t About Vacuums Aug 9, 2022
- Aug 2, 2022 Movie Theater Cracks Grow Aug 2, 2022
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July 2022
- Jul 26, 2022 Snap Is the Canary in the Ad Coal Mine Jul 26, 2022
- Jul 19, 2022 A Luxury Safe Haven Jul 19, 2022
- Jul 12, 2022 The Musk Ride Continues for Twitter Jul 12, 2022
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June 2022
- Jun 27, 2022 A VR Head Fake Jun 27, 2022
- Jun 21, 2022 Social Media’s Days Are Numbered Jun 21, 2022
- Jun 13, 2022 Inflation’s Impact on Tech Is Complicated Jun 13, 2022
- Jun 7, 2022 An Advertising Pivot Is Beginning Jun 7, 2022
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May 2022
- May 23, 2022 Ridesharing’s Ongoing Search for Sustainability May 23, 2022
- May 16, 2022 Funding the Next Big Thing in Tech May 16, 2022
- May 9, 2022 The Pandemic Tide Is Receding in Tech May 9, 2022
- May 2, 2022 Competition Is Intensifying in Tech May 2, 2022
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April 2022
- Apr 25, 2022 Elon Musk Buys Twitter Apr 25, 2022
- Apr 11, 2022 Twitter’s Awful Week Apr 11, 2022
- Apr 4, 2022 Elon Musk vs. the Twitter Algorithm Apr 4, 2022
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March 2022
- Mar 28, 2022 The Absurdity Known as the Digital Markets Act Mar 28, 2022
- Mar 21, 2022 The Electric Car’s Moment Is Delayed (Again) Mar 21, 2022
- Mar 14, 2022 Tech’s Growing Ability to Wage Economic Warfare Mar 14, 2022
- Mar 7, 2022 Why Amazon 4-Star Stores Failed Mar 7, 2022
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February 2022
- Feb 28, 2022 Live Tweeting a War Feb 28, 2022
- Feb 14, 2022 Live Sports Is in a Weird Place Right Now Feb 14, 2022
- Feb 7, 2022 TikTok Is Blowing up the Status Quo Feb 7, 2022
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January 2022
- Jan 31, 2022 Tribalism in Content Distribution Will Intensify Jan 31, 2022
- Jan 24, 2022 Microsoft’s Growing Bet on Gaming Jan 24, 2022
- Jan 17, 2022 The Spotify and Roku Squeeze Jan 17, 2022
- Jan 10, 2022 ESPN’s Staying Power Jan 10, 2022
- Jan 3, 2022 Tech’s Day of Reckoning Is Being Oversold Jan 3, 2022
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December 2021
- Dec 20, 2021 NFTs and Crypto Are a Backlash to Social Media Wrongs Dec 20, 2021
- Dec 13, 2021 House Cameras as Trojan Horses Dec 13, 2021
- Dec 6, 2021 The YouTube Algorithm’s Slippery Slope Dec 6, 2021
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November 2021
- Nov 22, 2021 Measuring Tech’s Diffusion in Society Nov 22, 2021
- Nov 15, 2021 A Digital Content Overload Nov 15, 2021
- Nov 8, 2021 The Chip Shortage Was the Canary in the Coal Mine Nov 8, 2021
- Nov 1, 2021 Facebook’s Meta Rebranding: Logical Decision, Bad Timing Nov 1, 2021
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October 2021
- Oct 25, 2021 Inside the Mind of a Pinterest Suitor Oct 25, 2021
- Oct 11, 2021 Chronological Feeds Won’t “Fix” Social Media Oct 11, 2021
- Oct 4, 2021 Ozy’s Big Lie Oct 4, 2021
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September 2021
- Sep 27, 2021 The Pivot to Screens and Cameras Sep 27, 2021
- Sep 20, 2021 The Facebook Files Won’t Change Much Sep 20, 2021
- Sep 13, 2021 Problems With Work From Home Are Beginning to Emerge Sep 13, 2021
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August 2021
- Aug 30, 2021 Peloton’s Race to Build a Health Platform Aug 30, 2021
- Aug 23, 2021 Amazon’s Secret Weapon Aug 23, 2021
- Aug 16, 2021 The Lines Between Public and Private Infrastructure Investment Will Blur Aug 16, 2021
- Aug 9, 2021 Pushing Electric Cars Aug 9, 2021
- Aug 2, 2021 The Live Events Industry Needs Mixed Reality Aug 2, 2021
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July 2021
- Jul 26, 2021 Tech’s Complicated Race to Space Jul 26, 2021
- Jul 19, 2021 We Have a Growing Social Media Problem on Our Hands Jul 19, 2021
- Jul 12, 2021 The Decentralization of Silicon Valley Jul 12, 2021
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June 2021
- Jun 28, 2021 The Problem with Regulating Software in the 2020s Jun 28, 2021
- Jun 21, 2021 Streaming Video’s Ongoing Revolution Jun 21, 2021
- Jun 14, 2021 The Smart Home Remains the Wild West Jun 14, 2021
- Jun 7, 2021 Snap’s Quest to Control Cameras in an AR World Jun 7, 2021
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May 2021
- May 24, 2021 A Work from Home Head Fake May 24, 2021
- May 17, 2021 The Future of Digital Tracking May 17, 2021
- May 10, 2021 Elon Musk and a New Era of Tech Celebrity May 10, 2021
- May 3, 2021 The Pandemic Isn’t Fueling Tech May 3, 2021
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April 2021
- Apr 26, 2021 The Real Estate Boom Is Leaving Tech Behind Apr 26, 2021
- Apr 19, 2021 New Age Financial Bubbles Are Forming Apr 19, 2021
- Apr 12, 2021 The Advertising Triopoly Apr 12, 2021
- Apr 5, 2021 The Rise of Digital Town Squares Apr 5, 2021
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March 2021
- Mar 29, 2021 NFTs, Tulips, and Misplaced Artist Hope Mar 29, 2021
- Mar 22, 2021 Clubhouse and Niche Audio Mar 22, 2021
- Mar 15, 2021 Carving Up Retail Mar 15, 2021
- Mar 8, 2021 Robinhood’s Misdirection Mar 8, 2021
- Mar 1, 2021 Music’s Trouble Mar 1, 2021
- Mar 1, 2021 Online Product Reviews Are Broken Mar 1, 2021
- Mar 1, 2021 Movie Theater Nostalgia Mar 1, 2021
- Mar 1, 2021 Introducing Inside Orchard Mar 1, 2021