Higher Video Streaming Pricing Is a Good Thing
In what has become something of a quarterly tradition, people are once again sounding the alarm about video streamers raising subscription prices. Disney was the latest company to announce higher prices with Disney+ (with no ads) seeing a 27% price increase and Hulu (with no ads) seeing a 20% increase. Despite drawing anger and frustration, continued price increases end up being one of the better developments for an industry that has been dealing with its fair share of issues and challenges.
A common refrain that has accompanied video streaming price increases is that the cost of streaming is getting close to what the big cable bundle costs. This is then said to indicate failure on the part of streamers to push the video industry forward. A major issue with this line of thinking is that it ignores why the cable bundle was problematic.
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