Online Product Reviews Are Broken
The premise behind a site like The Wirecutter, bought by the New York Times for $30 million in 2016, may make complete sense on paper. Have an “expert,” who apparently knows everything there is to know about a product category, test out an arbitrary number of products spanning the price and feature spectrums in that product category. Relying on experience and perspective, the expert issues a verdict as to the “best” product to buy - the product that everyone should use without fear of regret or disappointment.
In practice, Wirecutter is wholly disappointing.
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