Movie Theater Cracks Grow
Disney is in a weird position when it comes to the box office: Its strategy is being questioned. For years, Disney was considered to have mastered the evolving box office to maximize profit while protecting future interests. Although “Thor: Love and Thunder” got off to a good box office start last month, the subsequent 68% drop in ticket sales during its second weekend was alarming. The steep drop follows another recent Marvel movie that similarly saw far less in the way of staying power with consumers. A broader look at the Marvel slate of movies suggests bigger issues may be at play.
An Inside Orchard subscription is required to continue reading this essay. Subscribers can read the essay here.
(Subscribers: The password for reading exclusive essays is always accessible by logging in and going to Downloads.)
Inside Orchard Subscriptions
Payment is processed and secured by Stripe. Apple Pay and other mobile payment options are accepted. Special bundle pricing is available for Above Avalon members.
Subscriber Privileges and Benefits
Receive Exclusive Essays. The cornerstone of an Inside Orchard subscription is access to Neil’s weekly essays on the latest developments in the technology industry. Weekly essays are 1,000 words and sent via email on Mondays. Essays revolve around the following topics: technology industry analysis, business model analysis, technology’s impact on societal and consumer trends. A sample essay can be viewed here.
Access Exclusive Private Podcast. Listen to Inside Orchard essays via an exclusive private podcast. After becoming a paid subscriber, all previously-published podcast episodes become available in your favorite podcast player. Podcast episodes never become available to the public.
Inside Orchard Support. Play an active role in supporting Inside Orchard as an independent source of analysis and perspective. Inside Orchard is 100% supported by its subscribers.