The Paid Video Renaissance Is Maturing
We still find ourselves in a paid video streaming renaissance. A significant amount of high-quality scripted content is available at our fingertips without the need for complicated contracts and subscriptions. However, it increasingly doesn’t feel like we are still in the golden age of streaming. The parade of sizeable price increases, combined with streamers leaning on tried-and-tested practices from the big cable bundle era, have removed some of the magic from the equation. Instead of this change boding poorly for the video streaming industry, it is more likely a sign of the video renaissance maturing. We are entering the next stage in which efficiency will be the word.
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