It’s Time for Google to Make the Hardware Call
Last week, news broke that Google was reorganizing its devices division. Along with laying off hundreds of employees, Google appears to have admitted defeat with Fitbit as its co-founders are leaving the company after three years. The remaining team is being combined with other HW assets. While the preceding items may surprise some, they all are predictable. In late 2022, we talked about how Google’s HW bet was struggling. We are now at the point when Google should make the call and end its hardware involvement.
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