Snap Is a Feature, Not a Company
Snap positions itself as “a camera company.” It’s the first thing that a visitor to their website will likely see. On its Investor Relations page, the slogan can’t be missed. The aspirational messaging has served two functions for the company:
Attract talent intrigued by new opportunities that smartphone camera ubiquity has fueled.
Convince Wall Street investors that there is something deeper at play with Snap than just a communication platform (Snapchat) unable to match the scale found with larger competitors.
Last week, Snap reported 3Q22 results. They weren’t pretty.
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