Live Sports Is in a Weird Place Right Now
The Super Bowl serves as an annual reminder of what live sports used to be. While approximately 100 million people still tune into the Super Bowl, the motivation behind watching has changed. A declining number of watchers are even aware of which teams are playing each year. The Super Bowl is instead still able to grab interest by reminding people what it was like to have everyone watch the same live event. There is then irony found with Super Bowl ads, which are more likely to be seen on YouTube than during the actual game, appealing to people who have otherwise eschewed video advertising altogether by paying for streaming services.
There are two ways of looking at live sports.
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