Why Apple Is Tripling Down on the Mac
Apple’s Mac line has never been stronger. Thanks to Apple Silicon, Apple is pushing the Mac forward with industry-leading power efficiency and hardware redesigns that are resonating with tens of millions of customers. It’s a dramatic turn of events for a product category that seemed positioned to play second fiddle to mobile devices a decade ago. We are seeing Apple place a big bet that the Mac will remain a critical machine for the 1% of users creating content for the other 99% of users. Implications of this bet extend across Big Tech. Competitors have begun to worry as the Mac is increasingly becoming the machine for handling the industry’s “pro” workflows.
In the 2010s, a riveting debate surrounded the relationship between mobile devices and laptops and desktops.
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