Musk’s “Unregretted User Minutes” Makes Sense

 
 

It’s been six months since Elon Musk took over Twitter. Given seemingly daily crises and shocking revelations, it feels much longer than six months. One thing is for sure: Musk is shaping Twitter to his liking. The number of Twitter employees has been reduced by a whopping 90%. The blue check mark era ended abruptly. A war on tweets with outward links has been waged.

 Along with those user-facing changes, Musk has begun pushing a new metric for Twitter: “Unregretted user minutes.” Your initial interpretation of the phrase will probably be accurate.

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