Instacart’s Sales Pitch
Last week, Instacart filed its Form S-1 for going public. Since IPOs are dependent more on narratives and timing than financials, the company and its bankers appear to have great timing. The brand has made significant inroads with the general public in the past few years and yet has plenty of growth potential for getting in front of new customers. Diving into the Form S-1, the narrative is in full effect as Instacart describes itself as a tech company striving to power “every grocery transaction.” The company certainly doesn’t suffer from a lack of ambition.
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