Disney vs. Florida

 
 

Disney finds itself in an awkward place. From a financial perspective, things are humming along. Disney Parks are busy printing cash. Linear networks are offsetting ongoing losses in streaming.  From a PR perspective, the Disney train is off the rails. Bob Iger is embroiled in an all-out feud with Ron DeSantis, governor of Florida. Caught in the crosshairs: Disney Imagineering – one of the storied groups within the company, responsible for customer-facing experiences at its parks. The saga produces an interesting case study of the changing role being given to CEOs - and why Disney is making mistakes that a company like Apple has been careful to avoid.

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