The EV Price War Has Arrived
The auto industry is in a weird place right now. Automakers have benefited from software’s inevitable march into their space. However, the auto space is nowhere near where the tech industry thought it would be by now. In the mid-2010s, autonomy was considered by many to be a problem that would be solved by 2020. Elon Musk positioned full autonomy as a “next year” goal for years although he interestingly stopped making such predictions recently. Now we see signs of a price war unfolding in the electric vehicle (EV) space with Tesla and now Ford looking to cut prices. These developments leave me scratching my head.
Tesla is in an interesting spot. In the second half of 2022, the company saw some cracks form in its growth story.
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