Scooter Mania Fizzles
It’s tough to find good news in the scooter industry. Publicly-traded Bird is trying to survive. Uber-backed Lime is trying to find a way to IPO. All the while, the way scooters were quickly embraced in the late 2010s feels like a distant memory.
Bird describes themselves as “developing mobility solutions that put people and communities first.” These solutions revolve around “lightweight electric vehicles readily available to rent or own…” Smartphones and electric powertrains stood to be game changers contributing to the rise of the sharable scooter industry. In my view, scooter mania is akin to a stepping stone that doesn’t represent the future but rather provides a sneak peek at something that truly resembles a better transportation option for the last mile.
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