Big Tech’s Hardware Paralysis
It’s been a very busy two months for consumer gadget enthusiasts. With Samsung kicking off the fall product cycle earlier than usual in July to Google’s product event in NYC last week, we now have a good view of how tech companies are positioned heading into the holiday season. As the gadget recession rages on while AI mania remains palpable, the way companies are thinking about hardware is splintering, leading to more questions and unknown.
In terms of the underlying themes found with product events (six to be exact – Amazon, Microsoft, Google, Samsung, Apple, and Meta), there is a growing recognition / acceptance that ecosystems will dictate long-term success. Wearables are finally getting the attention they deserve. At the same time, years of Apple ecosystem momentum is front-and-center with most companies. There is no more denying that Apple’s billion-user installed base is a force to be reckoned with. Thoughts of competing with Apple on price are firmly in the rear-view mirror.
Here were more granular takeaways from this year’s fall product event cycle:
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