Nike’s Complacency
For those with an interest in business and branding, Nike is one of the more intriguing stories to follow in 2024. It’s an iconic brand with decades of experience left reeling by a marketplace penalizing complacency. Two weeks ago, Nike experienced its worst day on Wall Street with shares falling 20% and now trading at the same level as they were in 2018. Looking under the hood, Nike has become a show-me story as management continues to pledge to rethink most parts of the business. The company has no choice but to embrace technology as its future path places it in line with Big Tech’s inevitable march.
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