AI Fears
Last week, Apple held a virtual event to unveil refreshed iPad Airs, iPad Pros, a new M4 chip, and a few updated iPad accessories and apps. To show off the iPad Pro’s new redesign, Apple created an ad in-house showing a hydraulic press crushing an assortment of (older) creative tools including a piano, guitar, and paint cannisters into the new iPad Pro. The “Crush” iPad ad elicited strong reactions on social media, to the point of Apple issuing an apology. One of the arguments against the ad was that given today’s AI mania and fears of content creation behind under attack, showing the destruction of tools that symbolize human’s creativity was tone deaf. While such AI fears are legitimate, the attacks are misplaced.
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