The YouTube Algorithm’s Slippery Slope
YouTube’s history can be broken into eras symbolized by certain creators. Around 2010, creators like the Shaytards pushed the idea of vlogging. A few videos resembling something of a video diary were uploaded each week for the world to watch. The concept was an evolutionary offshoot of reality TV kicked off years earlier by shows like Survivor.
In 2015, Casey Neistat took the vlogging concept in a new direction by uploading a new video every day. His goal wasn’t to just throw together some clips each day but instead to create a well-edited story with a beginning, climax, and conclusion. The consistent uploads and entertaining videos were well received.
A few years later, Jimmy Donaldson, also known as MrBeast, kicked off the era of what can be described as big money giveaways - taking sponsorship money and giving it away to subscribers.
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