Essay Archive

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April 2024

Spotify Is Being Pulled in Different Directions (April 8th)

March 2024

Sonos Moving Into Headphones Is Intriguing (March 30, 2024)

The U.S. Government’s Weak Hand Against Big Tech Antitrust (March 23, 2024)

The TikTok Bill’s Uncomfortable Truth (March 16, 2024)

The Big Tech Rotation of 2024 (March 9, 2024)

AI Mania Is in Full Swing (March 2, 2024)

February 2024

The Joe Rogan Experiment (Feb 17, 2024)

Disney’s Problem (Feb 10, 2024)

Meta’s VR Predicament (Feb 2, 2024)

January 2024

Why the Media Is in So Much Trouble (Jan 26, 2024)

It’s Time for Google to Make the Hardware Call (Jan 19, 2024)

The Rabbit r1 Unveiling (Jan 12, 2024)

Tech Questions for 2024 (Jan 5, 2024)

December 2023

2023 Was a Year of Characters (Dec 22, 2023)

The Good and Bad of X  (Dec 15, 2023)

Spotify’s Ongoing Search for Profitability (Dec 8, 2023)

Sam Altman Mania (Dec 1, 2023)

November 2023

The Next TikTokification Phase Is Here (Nov 17, 2023)

Humane’s Unimaginative Pin (Nov 10, 2023)

Airbnb’s Promise (Nov 3, 2023)

October 2023

Autonomy Is the Missing EV Piece (Oct 27, 2023)

Why Tech Feels Tired (Oct 19, 2023)

Big Tech’s Hardware Paralysis (Oct 13, 2023)

Google Pixel’s Photo Editing Features Point to a Scary Future (Oct 6, 2023)

September 2023

The FTC’s Uphill Battle Against Amazon (Sept 29, 2023)

Detroit’s Conundrum (Sept 22, 2023)

Signs of More EV Trouble Appear (Sept 14, 2023)

Disney Needs a New Imaginer (Sept 7, 2023)

August 2023

Instacart’s Sales Pitch (Aug 31, 2023)

Higher Video Streaming Pricing Is a Good Thing (Aug 24, 2023)

ESPN Realism (Aug 10, 2023)

The Uncomfortable Truth With Big Tech’s Expense Bloat (Aug 3, 2023)

July 2023

Musk’s X Rebranding Is On Brand (July 27, 2023)

Hollywood Nostalgia (July 20, 2023)

The Text Social Wars Will Be Overrated (July 6, 2023)

June 2023

The Reddit / Apollo Fiasco (June 29, 2023)

TikTok vs. Pixar (June 22, 2023)

Smartphones Are Black Holes (June 15, 2023)

The Spatial Battle for Our Home (June 8, 2023)

NVIDIA Is a Chameleon (June 1, 2023)

May 2023

Disney vs. Florida (May 25, 2023)

Goodbye Vice Media (May 18, 2023)

Musk’s “Unregretted User Minutes” Makes Sense (May 11, 2023)

MLB’s Pitch Clock Is a Warning Sign (May 3, 2023)

April 2023

Tucker, Don, and Nate (Apr 26, 2023)

A Fintech Bulldozer (Apr 19, 2023)

GM’s Predictable, Yet Bad, Move (Apr 5, 2023)

March 2023

The Art of the Turnaround (Mar 29, 2023)

A Gadget Recession (Mar 22, 2023) - *available for all to read*

Silicon Valley Bank Isn’t the Canary in the Tech Coal Mine (Mar 15, 2023)

Rivian Is Early (Mar 8, 2023)

The Future of Search (Mar 1, 2023)

February 2023

Movie Theater Shenanigans Continue (Feb 15, 2023)

Mark Zuckerberg’s Bet (Feb 8, 2023)

The EV Price War Has Arrived (Feb 1, 2023)

January 2023

Don’t Overthink Big Tech Layoffs (Jan 24, 2023)

Throwing Cold Water on ChatGPT (Jan 17, 2023)

CES Lost Its Meaning (Jan 10, 2023)

December 2022

Elon Musk Isn’t Twitter’s Problem (Dec 20, 2022)

Bob Iger’s Mandate at Disney (Dec 13, 2022)

FTX and Crypto’s Buzz Drain (Dec 6, 2022)

November 2022

Valuing Meta (Nov 22, 2022)

The Year of Paid Video Streaming Price Hikes (Nov 15, 2022)

Elon’s Twitter (Nov 8, 2022)

Wall Street Was Caught Sleeping on Digital Advertising (Nov 1, 2022)

October 2022

Snap Is a Feature, not a Company (Oct 25, 2022)

Google’s Hardware Bet Isn’t Working (Oct 18, 2022)

Google’s Strategy for Coexisting With TikTok (Oct 4, 2022)

September 2022

Selling the Disney Experience (Sept 27, 2022)

Peloton’s Ride Is Ending (Sept 20, 2022)

A Live Sports Saga (Sept 13, 2022)

Waiting for Mixed Reality (Sept 6, 2022)

August 2022

Roku’s Bad Bet (Aug 30, 2022)

Scooter Mania Fizzles (Aug 16, 2022)

Amazon’s iRobot Deal Isn’t About Vacuums (Aug 9, 2022)

Movie Theater Cracks Grow (Aug 2, 2022)

July 2022

Snap Is the Canary in the Ad Coal Mine (July 26, 2022)

A Luxury Safe Haven (July 19, 2022)

The Musk Ride Continues for Twitter (July 12, 2022)

June 2022

A VR Head Fake (June 27, 2022)

Social Media’s Days Are Numbered (June 21, 2022)

Inflation’s Impact on Tech Is Complicated (June 13, 2022)

An Advertising Pivot Is Beginning (June 7, 2022)

May 2022

Ridesharing’s Ongoing Search for Sustainability (May 23, 2022)

Funding the Next Big Thing in Tech (May 16, 2022)

The Pandemic Tide Is Receding in Tech (May 9, 2022)

Competition Is Intensifying in Tech (May 2, 2022)

April 2022

Elon Musk Buys Twitter (Apr 25, 2022)

Twitter’s Awful Week (Apr 11, 2022)

Elon Musk vs. the Twitter Algorithm (Apr 4, 2022)

March 2022

The Absurdity Known as the Digital Markets Act (Mar 28, 2022)

The Electric Car’s Moment Is Delayed (Again) (Mar 21, 2022)

Tech’s Growing Ability to Wage Economic Warfare (Mar 14, 2022)

Why Amazon 4-Star Stores Failed (Mar 7, 2022)

February 2022

Live Tweeting a War (Feb 28, 2022)

Live Sports Is in a Weird Place Right Now (Feb 14, 2022)

TikTok Is Blowing up the Status Quo (Feb 7, 2022) - *available for all to read*

January 2022

Tribalism in Content Distribution Will Intensify (Jan 31, 2022)

Microsoft’s Growing Bet on Gaming (Jan 24, 2022)

The Spotify and Roku Squeeze (Jan 17, 2022)

ESPN’s Staying Power (Jan 10, 2022)

Tech’s Day of Reckoning Is Being Oversold (Jan 3, 2022)

December 2021

NFTs and Crypto Are a Backlash to Social Media Wrongs (Dec 20, 2021)

House Cameras as Trojan Horses (Dec 13, 2021)

The YouTube Algorithm’s Slippery Slope (Dec 6, 2021)

November 2021

Measuring Tech’s Diffusion in Society (Nov 22, 2021)

A Digital Content Overload (Nov 15, 2021)

The Chip Shortage Was the Canary in the Coal Mine (Nov 8, 2021)

Facebook’s Meta Rebranding: Logical Decision, Bad Timing (Nov 1, 2021)

October 2021

Inside the Mind of a Pinterest Suitor (Oct 25, 2021)

Chronological Feeds Won’t “Fix” Social Media (Oct 11, 2021)

Ozy’s Big Lie (Oct 4, 2021)

September 2021

The Pivot to Screens and Cameras (Sept 27, 2021)

The Facebook Files Won’t Change Much (Sept 20, 2021)

Problems With Work From Home Are Beginning to Emerge (Sept 13, 2021)

August 2021

Peloton’s Race to Build a Health Platform (Aug 30, 2021)

Amazon’s Secret Weapon (Aug 23, 2021)

The Lines Between Public and Private Infrastructure Investment Will Blur (Aug 16, 2021)

Pushing Electric Cars (Aug 9, 2021)

The Live Events Industry Needs Mixed Reality (Aug 2, 2021) - *available for all to read*

July 2021

Tech’s Complicated Race to Space (Jul 26, 2021)

We Have a Growing Social Media Problem on Our Hands (Jul 19, 2021)

The Decentralization of Silicon Valley (Jul 12, 2021)

June 2021

The Problem with Regulating Software in the 2020s (Jun 28, 2021)

Streaming Video’s Ongoing Revolution (Jun 21, 2021)

The Smart Home Remains the Wild West (Jun 14, 2021)

Snap’s Quest to Control Cameras in an AR World (Jun 7, 2021)

May 2021

A Work from Home Head Fake (May 24, 2021)

The Future of Digital Tracking (May 17, 2021)

Elon Musk and a New Era of Tech Celebrity (May 10, 2021)

The Pandemic Isn’t Fueling Tech (May 3, 2021)

April 2021

The Real Estate Boom Is Leaving Tech Behind (Apr 26, 2021)

New Age Financial Bubbles Are Forming (Apr 19, 2021)

The Advertising Triopoly (Apr 12, 2021) - *available for all to read*

The Rise of Digital Town Squares (Apr 5, 2021)

March 2021

NFTs, Tulips, and Misplaced Artist Hope (Mar 29, 2021)

Clubhouse and Niche Audio (Mar 22, 2021)

Carving Up Retail (Mar 15, 2021)

Robinhood’s Misdirection (Mar 8, 2021)

Music’s Trouble (Mar 1, 2021)

Online Product Reviews are Broken (Mar 1, 2021)

Movie Theater Nostalgia (Mar 1, 2021) - *available for all to read*

Introducing Inside Orchard (Mar 1, 2021) - *available for all to read*